CONTENT STRATEGIST AND COPYWRITER

Helping travel, health, and lifestyle businesses with content strategies and expert content to STAND OUT and connect with their ideal audience

PROJECTS & WORK SAMPLES

White Papers

(get help at every step from topic selection & content planning to graphics & promotion) 

• Making climbing accessible to everyone in less time, money, and space (achieved 40% read rate and 11% download rate in the first few months of release)

Copywriting Samples

• Product Descriptions: Mammut Hooded Jacket, LaSportiva Pants
• Email Copywriting: Lakanto Sales Email
• Product Pages: SEO-optimized Japan trip page
• VSL: Ad for Trek The Himalayas (led execution and wrote script)
• Social Media Samples and Results:
  • Achieved 40% organic follower growth on Trek The Himalayas Instagram, going from 20K to 28K in a year (2020-2021). We achieved similar growth for the Facebook account.
  • Social Media Copy and Campaign Samples
    
• Other Marketing Materials

Content Writing (Long-form Articles/Guides)

• Tech & Marketing: 
  • JOMO Travel: What Hoteliers Should Know
  • Hyper-Personalization: Here’s What Smart Hotels Are Doing Differently
  • How to Choose the Right Travel Tech for Tour Operators (Top 10 Tools To Know)
  • 3 Simple Steps to Find Your Unique Selling Proposition (USP)

• B2B Educational Article: Choosing the Right Climbing Wall Manufacturer
  

• Fitness & Sports: SEO-focused piece on "Running tips in the heat" for RedBull Adventure which ranks on the first page for its keywords. 
  • Fitness Journey of the ski-mountaineer Andrzej Bargiel
  • Movement Training for Climbers
  • Stories of Olympians and Champions: Climber Alberto Lopez, Freerunner Pasha Petkuns, Slackliner Jaan Roose

• Health & Wellness: Strength Training Benefits for Women, How technology boosts your well-being, Building Mental Health for Sports Competitions
• Women Empowerment: A well-received feature on "Struggles of Outdoor Women," where I interviewed multiple outdoor mothers, included their challenges and presented solutions. Other features:
  • Women's Empowerment through Climbing
  • Mocked for traveling without my husband
  • Parenting kids during the pandemic
• Outdoors & Travel: Within a week of publishing "Highest Mountains in Mexico," it ranked among the top 5 Google search results for its keywords. Other guides: 
  • Hiking in the Indian Himalayas-Beginners Guide
  • Top 10 Safari Destinations
  • Cost Breakdown for Machu Picchu Trip
  • Best Time to Visit-Everest Base Camp Trek

Print Features

• Alpinist 82 edition 2023: Patience and Passion
• Outside Online's Gym Climber edition 2022: Climb like a Woman
• Climbing Ascent’s Annual edition 2021: Under the Roof of the World – Suru Bouldering
• Wired for Adventure March/April 2021 Issue: Facing the Samsara
  
• British Mountaineering Council's Summit Magazine Edition 2020

CLIENTS so far

AdventureTripr, EP Climbing, Redbull, 57Hours, Suunto India, Trek The Himalayas, ILoveClimbing, Moja Gear, Lydiascapes, 5CClimbers, The Climbing Initiative, Lisa Thompson (America's second woman to summit K2), and still counting...

LATEST WORK

MOUNTAINEERING ARTICLES

TREK GUIDE/HOW-TO ARTICLES

HIKING/BACKPACKING ARTICLES

HIKING WITH FAMILY GUIDES

For Freelance/Ghost writing or Social Media Marketing queries email me - nutanshind1992@gmail.com